Optimized conversion
One goal in mind: turning visitors into leads or customers. Distractions disappear and the expected action takes center stage.
LANDING PAGE Landing pages for your campaigns
Landing page design built to convert.
A landing page presents your offer with a clear message, organized content and a visible call to action. One goal, no distractions, to turn your visitors into customers.
1goal per page
12recommended sections
4business profiles
Why a landing page
One page, one single action.
Signing up for a newsletter, downloading a guide, buying, asking for more information: a landing page is designed to convince your visitors to take one specific action. It’s a cornerstone of your online marketing.
Precise targeting
Each landing page can be tailored to your target audience, offering relevant content to every segment you want to reach.
Valuable data
Forms let you collect information about your visitors and better understand their needs and preferences.
Key takeaways
- A clearly visible call to action, in a contrasting color, tells visitors exactly what to do next.
- Repeat the call to action at the bottom of the page for visitors who scrolled all the way down.
- Analyzing your landing pages’ performance lets you keep improving them to convert better.
Recommended structure
The sections of an effective landing page.
A well-planned landing page guides visitors from the header to the final call to action. Each section is tailored to your offer and your audience.
- HeaderA clear, catchy headline, a subheading that reinforces the message and an image or video that illustrates the offer.
- BenefitsThe most important benefits or features, in bullet points or icons for quick reading.
- Social proofCustomer testimonials, product ratings, media or partner logos.
- Call to actionA clearly visible button, such as “Buy now”, “Download the guide” or “Sign up”.
- Offer detailsDetailed information about the offer and its features, supported by visuals.
- RecapThe key benefits in brief, as a reminder of why to act now.
- GuaranteesThe guarantees or policies relevant to your offer.
- FAQAnswers to the questions your visitors ask most often.
- TestimonialsIf possible, more customer reviews to build trust.
- ReassuranceReassure visitors about transaction security and the protection of their personal information.
- Final callOne last call to action for those who scrolled to the bottom.
- FooterA few navigation links and your contact details.
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Built on WordPress. We create your landing pages on WordPress, designed to convert and easy to evolve.
Capture HEADER
A headline and a visual that hold attention.
Convince BENEFITS
The offer’s benefits, easy to scan.
Reassure PROOF
Testimonials, guarantees and answers to questions.
Act CALL TO ACTION
A visible button, repeated at the bottom of the page.
Who it’s for
A highly versatile solution.
Landing pages benefit many businesses and industries. Here are the ones that get the most out of them.
Local businesses
Promote specific local offers, such as an event or an exclusive discount.
IDEAL FORLocal offers
Startups
Collect leads, validate an idea and test new products or services.
IDEAL FORTesting an idea
E-commerce websites
Spotlight a product, launch a seasonal promotion or welcome visitors from an ad campaign.
IDEAL FORAd campaigns
Service professionals
Consultants, coaches, marketing agencies: generate quote or consultation requests.
IDEAL FORQuote requests
Preparing a campaign?Tell us about your offer and your audience: we’ll propose the landing page structure that suits you best.
Get a quoteChoosing well
Landing page or multipage website?
The two work hand in hand. Here is what sets them apart, so you can choose based on your goal.
- GoalLanding page: a single goal, such as lead capture. Multipage website: several possible goals.
- ContentLanding page: the essentials, benefits and call to action. Multipage website: about, blog, testimonials and more.
- SimplicityLanding page: simple and direct, with no distractions. Multipage website: broader navigation across several sections.
- LoadingLanding page: fast, since content is limited. Multipage website: sometimes slower, depending on the amount of content.
- ConversionLanding page: ideal for one specific conversion, such as a form. Multipage website: suited to a variety of goals.
- SEOLanding page: optimized for specific keywords. Multipage website: more ranking opportunities thanks to more content.
- MaintenanceLanding page: less content, so easier to maintain. Multipage website: requires more time and resources.
- UseLanding page: perfect for a targeted ad campaign. Multipage website: suits a business with varied needs.
Landing page ESSENTIAL
One page, one offer, one action. Highly customizable for a targeted experience.
Multipage website EXTENDED
Several pages and sections. Extensive customization, but more complex.
- Campaign landing page
- Showcase multipage website
Our process
Simple for you. Rigorous for us.
- 01
Consultation
Together we define the page’s goal, your offer and the audience you want to convince.
- 02
Structure
We choose the useful sections and where the calls to action go, from header to footer.
- 03
Design
We create a design that reflects your brand, where every element leads to the expected action.
- 04
Revisions
We fine-tune the page with you, based on your feedback, until it matches your expectations.
- 05
Delivery
We finalize your WordPress landing page, ready to welcome visitors from your campaigns.
Frequently asked questions
Everything you need to know, simply.
Another question about your landing page project? Write to us, we’ll be happy to help.
Ask a questionWhat is a landing page for?
It’s designed to convince visitors to take one specific action: sign up for a newsletter, download a guide, buy or ask for more information.
How is it different from a website?
A landing page pursues a single goal with content focused on the essentials. A multipage website presents your entire business and can serve several goals.
What sections should a landing page include?
We recommend a compelling header, the main benefits, social proof, a visible call to action, the offer details, a recap, guarantees, an FAQ, reassurance elements, a final call to action and a footer.
Is a landing page useful for my ad campaigns?
Yes. It’s one of its best uses: visitors from an ad land on a page that matches your offer exactly and guides them toward the action.
Can I have several landing pages?
Yes. You can tailor one landing page per offer or per audience segment, so the content always stays relevant.
Which platform do you build landing pages on?
We build landing pages on WordPress.
Can I ask for changes during the project?
Yes. Revisions are part of the process: we fine-tune the page with you until it matches your expectations.
Let’s get started
Your landing page starts here.
Tell us about your offer, your audience and the action you expect. We’ll propose the structure and the design that make the difference.
Custom designRevisions with youWordPress landing page