How to Spy and Research your Competitor’s Facebook Ads

The best solution for improving your marketing plan and advertising is to learn from your competitors. Facebook has facilitated this strategy by announcing that we can view competitors’ ads on Facebook. Advertisements are more transparent. With the Facebook Ad Library, every marketer will know what is behind a professional page. That way we can adapt our strategy.

Facebook ad library

The Facebook ad library lists ads that are currently running on all possible ad placements (Facebook, Instagram, Messenger, and Audience Network) seamlessly. This feature will display the active and inactive ad. The library keeps each of these advertisements for seven years. Professionals and businesses can even know the launch date of an ad campaign. All advertisements displayed are sorted by date of publication. The advertising library is a real competitive analysis tool!

Spying legally

It is possible to view this complete and searchable collection of ads, with or without a Facebook account. However, it will not be possible to see the “social proof” accumulated on these ads, which means that the commitment marks like “likes”, “comments” and “shares” will not be visible. Users will not be able to take action on these ads to like, comment or share. Also, you will not be able to know the targets of these ads, the budget allocated, or the schedule. And finally, the use of this advertising library will not allow you to target the audiences of your competitors.

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