Nowadays, many companies tend to opt for the creation of a fictional character or mascot in order to give him the mission of communicating with the customers. The mascot can have several roles, it can play the role of an advertising character, create the Buzz or simplify a speech to be transmitted to the public.
In a marketing strategy, a mascot is generally designed to create an attachment link with customers, attract public sympathy and attention, and also increase the company’s notoriety. Moreover, your mascot is part of the brand image and reinforces your visual identity.
To better differentiate yourself from other competitors, you can use a spokesperson to convey a message, tell a story, reassure consumers, or even encourage them to take a specific action: buy, promote your products for free…
This is how the mascot strengthens the positioning of your company and becomes an inseparable element of your brand… It is the emblem of your brand.
You want to create your mascot to represent your company and you don’t know where to start? You may be wondering to whom to assign such a task that requires high-level design and implementation?
We work with 2D and 3D software to provide a final product that will set you apart from the competition.